Showing posts with label google ranking. Show all posts
Showing posts with label google ranking. Show all posts
Wednesday, July 08, 2015
Google's Quality Update - Is Your Website Ready?
For several years, I've enjoyed a partnership with the fine folks at SiteQuest Technologies, the creators of a tool called SQWatcher. While originally developed to help regulated businesses (like banks, where I spend a majority of my time) automatically archive page content and updates, with the recent announcement of Google's "Quality Update," one of the added benefits of the system is that it's looking at ALL of the website resources - and now provides even more value for users given the Google announcement.
Sunday, October 26, 2008
Number One and Two In Google (In Only Three Days)!
As you may have heard from my Twitter posts, blog updates and variety of other ways that I have "embraced" to keep the world informed of what Eric Cook is doing with his time, I was in advanced social media/networking training in the Philly area last week. I rode over with Gene Bonanno and his daughter, Beth. In addition to being great ICs with WSI, they also run the WSI LiveChat online service. We had a great time and I really appreciated them letting me tag along for the last leg of the trip from their home in Eastern Ohio.
Anyway, one of the goals for this trip was to gain a better understanding of how social networking and the "web 2.0" phenom can actually benefit businesses. In addition to being somewhat "cool", there are many businesses out there that have realized that being connected and engaging with their customers in the conversation is a great way to deepen the relationship, which in turn can result in greater sales and more revenue. They always have said, you do business with people you like, know and trust. Well, the way that happens (at least in the "offline" world) is to become friends first, and that takes time to get to know each other.
During class I created a sample video and uploaded it to my "new" YouTube account entitled, Internet Marketing for Community Banks. Granted, the video is not that good, but the important lesson here is not the quality of the video, but the fact that it was indexed by Google and ranked #1 for the search phrase in about six hours (out of over 550,000 search results).
The next day in class I created a blog posting (the one before this one) and also called it Internet Marketing for Community Banks and just two days later, not only did my video remain in the top, but the blog I created was moved to #1, which left my video at #2.
Image 2: I create a very simple video (with free tools) and uploaded it to YouTube and after only about six (6) hours the same search phrase found ME in #1 position in Google! Notice, it got syndicated to AOL videos, which is actually the video that got indexed. One of the many things we learned in class was that search engines are really starting to LOVE video because it tends to be engaging and great (fresh) content. This was all done on Thursday, so in the second day of class (Friday) I did a blog posting about it. It just keeps getting better...
Image 3: Ok, it's Sunday and I'm home (getting caught up on rest) and just checked Google again and found out that my video was "bumped" to #2 position. But, the "bumper" was my blog posting. So, I'm now taking up 20% of the front page of Google (out of 502,000 results) for my chosen search phrase and did it in about three days leveraging some of the new techniques I learned in my social networking class.
Now, think about the implications of this if you are a business owner. Is there a search phrase that you'd like to dominate the search engines for? Since I work a lot with banks, the industry is experiencing some of the biggest challenges it has ever faced. Maybe your bank would like to get recognized for "How to survive this financial crisis" or "Will community banks survive the financial meltdown". Or, maybe you're not a bank, but I'm sure there are other search phrases that you would like to be found for where a social networking strategy may help to get you ranked well.
If you're interested in chatting about how your business may be able to leverage social networking and the new social media tools available on the Internet, let's chat. You can click on the new "call me" button to the right of the page or feel free to swing by my website at www.PoweredByWSI.com to learn more. You can also leave a comment to this post, I'd love to hear what you think. Hang on, this thing called the Internet is going to get a LOT more interesting...
Eric
Anyway, one of the goals for this trip was to gain a better understanding of how social networking and the "web 2.0" phenom can actually benefit businesses. In addition to being somewhat "cool", there are many businesses out there that have realized that being connected and engaging with their customers in the conversation is a great way to deepen the relationship, which in turn can result in greater sales and more revenue. They always have said, you do business with people you like, know and trust. Well, the way that happens (at least in the "offline" world) is to become friends first, and that takes time to get to know each other.
During class I created a sample video and uploaded it to my "new" YouTube account entitled, Internet Marketing for Community Banks. Granted, the video is not that good, but the important lesson here is not the quality of the video, but the fact that it was indexed by Google and ranked #1 for the search phrase in about six hours (out of over 550,000 search results).
The next day in class I created a blog posting (the one before this one) and also called it Internet Marketing for Community Banks and just two days later, not only did my video remain in the top, but the blog I created was moved to #1, which left my video at #2.
Image 1: Here his a screen shot of a Google search for "internet marketing for community banks" and as you can see, I'm nowhere to be found. Granted, you will probably have to click on the image to read it, but trust me, at this point Google has no idea I exist. But wait...
Image 2: I create a very simple video (with free tools) and uploaded it to YouTube and after only about six (6) hours the same search phrase found ME in #1 position in Google! Notice, it got syndicated to AOL videos, which is actually the video that got indexed. One of the many things we learned in class was that search engines are really starting to LOVE video because it tends to be engaging and great (fresh) content. This was all done on Thursday, so in the second day of class (Friday) I did a blog posting about it. It just keeps getting better...
Image 3: Ok, it's Sunday and I'm home (getting caught up on rest) and just checked Google again and found out that my video was "bumped" to #2 position. But, the "bumper" was my blog posting. So, I'm now taking up 20% of the front page of Google (out of 502,000 results) for my chosen search phrase and did it in about three days leveraging some of the new techniques I learned in my social networking class.
Now, think about the implications of this if you are a business owner. Is there a search phrase that you'd like to dominate the search engines for? Since I work a lot with banks, the industry is experiencing some of the biggest challenges it has ever faced. Maybe your bank would like to get recognized for "How to survive this financial crisis" or "Will community banks survive the financial meltdown". Or, maybe you're not a bank, but I'm sure there are other search phrases that you would like to be found for where a social networking strategy may help to get you ranked well.
If you're interested in chatting about how your business may be able to leverage social networking and the new social media tools available on the Internet, let's chat. You can click on the new "call me" button to the right of the page or feel free to swing by my website at www.PoweredByWSI.com to learn more. You can also leave a comment to this post, I'd love to hear what you think. Hang on, this thing called the Internet is going to get a LOT more interesting...
Eric
Friday, October 24, 2008
Internet Marketing for Community Banks (YouTube Test)
Greetings everyone. I recently posted a blurb via my Ping.fm account about getting to #1 in Google out of over 550,000 search results for the term "Internet Marketing for Community Banks". I did a YouTube video* (a pretty poor one, actually, but I was in "training" and kind of rushed through it), yesterday and optimized it for this phrase long tail keyword phrase. I took a screen shot yesterday before submitting the video and doing some "behind the scenes" social bookmarking activities and, as expected, I was nowhere to be found.
Well, after uploading my video and completing the social bookmarking process, I was amazed to find that my video had been picked up by AOL Video and was in the #1 position for the keywords I optimized. Amazing! Granted, the video could have been a LOT better (the audio wasn't even working) and some of the screen resolution was not allowing for all the text on the slides to be seen. But, the thing to take out of this is that it WORKED and was able to get to the #1 spot.
Now, given the quality of the video I suspect that I won't last long in the #1 spot, which is fine. However, if I had taken more time to actually put some effort into the video, making sure the audio was playing and the resolution settings and it would likely stick around for a while.
So, as you can see, video is a pretty powerful way to enhance the effectiveness of search engine optimization (SEO). So, when I return from training and have a bit more time to play around with the power that I have learned, I'm looking forward to what the possibilities are for not only my business personally, but my clients as well. I already have a few that have approached me about using video on their sites and how it can help to connect them with their customers. What they are not even thinking of is the powerful "organic" search results that can result.
Until next time.
Eric Cook
*I uploaded another video to my YouTube channel that I think you'll enjoy more than the test one that I did yesterday. While I'm not expecting this new video to reach #1 Google status, (it's one of Ryder when he was a pup playing with his litter mates and a potbelly pig), I suspect you'll enjoy it.
Ryder and Potbelly Pig
Well, after uploading my video and completing the social bookmarking process, I was amazed to find that my video had been picked up by AOL Video and was in the #1 position for the keywords I optimized. Amazing! Granted, the video could have been a LOT better (the audio wasn't even working) and some of the screen resolution was not allowing for all the text on the slides to be seen. But, the thing to take out of this is that it WORKED and was able to get to the #1 spot.
Now, given the quality of the video I suspect that I won't last long in the #1 spot, which is fine. However, if I had taken more time to actually put some effort into the video, making sure the audio was playing and the resolution settings and it would likely stick around for a while.
So, as you can see, video is a pretty powerful way to enhance the effectiveness of search engine optimization (SEO). So, when I return from training and have a bit more time to play around with the power that I have learned, I'm looking forward to what the possibilities are for not only my business personally, but my clients as well. I already have a few that have approached me about using video on their sites and how it can help to connect them with their customers. What they are not even thinking of is the powerful "organic" search results that can result.
Until next time.
Eric Cook
*I uploaded another video to my YouTube channel that I think you'll enjoy more than the test one that I did yesterday. While I'm not expecting this new video to reach #1 Google status, (it's one of Ryder when he was a pup playing with his litter mates and a potbelly pig), I suspect you'll enjoy it.
Ryder and Potbelly Pig
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