Mobile is an important part of your online success and without a mobile strategy, your business will suffer long-term.
People will stop visiting your site via their mobile device if you don't support a mobile layout.
Google will penalize you for not having a mobile-friendly presence on the web when people use search on their mobile device.
Everyone is using smartphones (and tablets) to access the web.
Do you believe all the hype around the importance of having a mobile strategy? You should... and here's why.