Thursday, October 30, 2014

Facebook Moves "Schedule Later" Feature - Did You Notice The Change?

One of the Facebook features that I use quite a bit for clients is the "Schedule" feature that gives you the ability to pick a date and time in the future for your post to appear. This is nice because not every time are you on Facebook do you want to publish your post (especially if you're like me and keep some strange hours).

While performing some updates for our cycling team, I noticed the little "clock" icon that use to sit in the lower left corner of the page was gone. What! No more scheduling posts... After I calmed down, I  noticed some new up/down arrows next to the Post button. Sure enough, Facebook moved that feature and moved it closer to the post feature.


As you can see from the above image screenshot, now when you click on the arrows you get Schedule Post (yae) as well as Backdate and Save Draft. This is also a nice feature for admins since you may not be ready to post to your page, but don't want to have to start over. I used to do this by posting well into the future and then going into my Activity Log to edit it, but now the Save Draft does it the right way.

What other new changes have you found in Facebook recently? Picked up on the ability to change the identity (voice) when commenting "as you" on a page you manage? Would love to hear what you've found (and what you think) in the comments below.

Wednesday, October 29, 2014

Scared of Embracing Social Media Bank-Wide? Remember Introducing eMail...

I remember when I first got on email and was introduced to the "new way" that people could communicate with one another electronically. It was late 1993 and the bank where I was working just "allowed me" to get our first personal computer (with a modem). We purchased a Gateway 2000 (2000 sounded so futuristic back then) and it arrived in its iconic cow-spotted box.


I can't recall the "specs" that were on that computer, but I'm certain the Nexus 7 that I'm using to type this post on had a bigger processor and more memory. That being said, the computer came with two things that changed me forever... a modem and pre-installed America Online (AOL) software. That was my connection to the "world wide web" and I can still remember the email address I picked for the bank (msbfsb@aol.com). While that email has long since gone away, customers of Marshall Savings Bank, FSB were among the first in the nation for a community bank to be able to send their bank an email (oh, we had a website before most community banks too). At that time, email was controlled since there was only one point of access (that Gateway 2000 computer in the CFO's office) and we had a pretty good idea who people where when they emailed us. There just weren’t that many people using it, so management was relatively easy.

Saturday, October 18, 2014

Social Media Bootcamp for Bankers Recap and Observations


Recently, I had the privilege of presenting for the Pennsylvania Bankers Association in Harrisburg, PA and conducted a full-day social media bootcamp. Depending on when you read this blog, you can search Twitter for #PBABootcamp to get some of the feedback from the participants (and maybe you'll want to follow some of the great folks that took time out of their busy schedule to spend the day with me).

We covered a TON of information over the course of the day's session. Since this was for bankers, we of coursed talked about things like compliance, regulations and even touched on some of the legal pitfalls that banks should avoid when developing (or executing) their social media policy and engaging customers and their community online. Luckily, I had co-developed the course with my friend (and colleague), Deborah Gonzalez, the founder of Law2SM, LLC. She's an attorney who specializes in social media law and has been practicing in this space since the days of MySpace, so she's been around the social media block a few times. In fact, she just published a book that I highly recommend called Managing Online Risk: Apps, Mobile and Social Media and you can learn more at www.ManagingOnlineRisk.com.