Tuesday, December 02, 2014

Is Your Website "Mobile-Friendly" And Why That's So Important, Especially To Google

The writing has been on the wall for some time now. You may be hearing things like...

Mobile is an important part of your online success and without a mobile strategy, your business will suffer long-term

People will stop visiting your site via their mobile device if you don't support a mobile layout

Google will penalize you for not having a mobile-friendly presence on the web when people use search on their mobile device

Everyone is using smartphones (and tablets) to access the web

Do you believe all the hype around the importance of having a mobile strategy? You should... and here's why.

Thursday, October 30, 2014

Facebook Moves "Schedule Later" Feature - Did You Notice The Change?

One of the Facebook features that I use quite a bit for clients is the "Schedule" feature that gives you the ability to pick a date and time in the future for your post to appear. This is nice because not every time are you on Facebook do you want to publish your post (especially if you're like me and keep some strange hours).

While performing some updates for our cycling team, I noticed the little "clock" icon that use to sit in the lower left corner of the page was gone. What! No more scheduling posts... After I calmed down, I  noticed some new up/down arrows next to the Post button. Sure enough, Facebook moved that feature and moved it closer to the post feature.

As you can see from the above image screenshot, now when you click on the arrows you get Schedule Post (yae) as well as Backdate and Save Draft. This is also a nice feature for admins since you may not be ready to post to your page, but don't want to have to start over. I used to do this by posting well into the future and then going into my Activity Log to edit it, but now the Save Draft does it the right way.

What other new changes have you found in Facebook recently? Picked up on the ability to change the identity (voice) when commenting "as you" on a page you manage? Would love to hear what you've found (and what you think) in the comments below.

Wednesday, October 29, 2014

Scared of Embracing Social Media Bank-Wide? Remember Introducing eMail...

I remember when I first got on email and was introduced to the "new way" that people could communicate with one another electronically. It was late 1993 and the bank where I was working just "allowed me" to get our first personal computer (with a modem). We purchased a Gateway 2000 (2000 sounded so futuristic back then) and it arrived in its iconic cow-spotted box.

I can't recall the "specs" that were on that computer, but I'm certain the Nexus 7 that I'm using to type this post on had a bigger processor and more memory. That being said, the computer came with two things that changed me forever... a modem and pre-installed America Online (AOL) software. That was my connection to the "world wide web" and I can still remember the email address I picked for the bank (msbfsb@aol.com). While that email has long since gone away, customers of Marshall Savings Bank, FSB were among the first in the nation for a community bank to be able to send their bank an email (oh, we had a website before most community banks too). At that time, email was controlled since there was only one point of access (that Gateway 2000 computer in the CFO's office) and we had a pretty good idea who people where when they emailed us. There just weren’t that many people using it, so management was relatively easy.