Who Says Social Networking Doesn't Work?

Recently I had an experience involving LinkedIn that spurred a thought and inspired me to share the story with you here. As you may suspect from the title of this post, my story is going to have something to do with "proof" that time vested in social networking can reap rewards for you, even when you least expect it. Here's the story...

Last week a couple of my international WSI colleagues who know my love of the banking sector shared a link to a PricewaterhouseCoopers report entitled "The New Digital Tipping Point" and how banking is facing the steepest challenge in over a generation. The report suggests that a new tipping point has been reached and the fulcrum is the shift towards going digital. Great information, so I decided to share "socially" and send it along to my connections.