|Isabella Bank turned their Halloween post|
into a "find the logo" game and encouraged
visitors to find their logo. Heck, I was just
trying to figure out how to eat the screen!
I like the fact that bankers are using Facebook to show their "human" side and let their customers and community know they can have some fun. While not everything is rosy in the world of banking thanks to the increased regulatory burden many banks are having to deal with (just ask a bank president and I'm sure s/he will be happy to let you know all about it), it appears as if just for today the folks below are having more fun than usual.
I'm also excited to see bankers leveraging social channels like Facebook to help the rest of the world experience the fun. Like I said at the beginning, I'm not sure if it's really more banks are dressing up this year or just the mere fact that more are using Facebook to promote it... but regardless these are all the right things to be doing.
Sure, dressing up like a pirate or zombie might not convince someone to come in and open a checking account or apply for a mortgage right away, but it's all about setting the expectation and supporting a brand. People want to do business with those they know, like and trust and if you see your banker(s) having some fun and it puts a smile on your face, that certainly can't help their cause. Besides, if you visit the office to see them in person they may just give you some candy corn (or other tasty treat). That's worth it to me!
Check out some of the banks that I've found on my wall. If there are others businesses (and banks) that you've found who also dressed up, leave their name and information in the comments. I'd love to check 'em out!
Citizens National Bank of Cheboygan
Bank of Ann Arbor
First Reliance Bank
Farmers & Merchants State Bank
The Hardin County Bank
Bank of Lancaster
Citizens Federal Savings & Loan Association
Note: My apologies to many of my "banker buddies" that dressed up and I missed the mention. I tried to get as many as I could, so if you got left out it certainly wasn't intentional!