However, if you can voluntarily "give up" some of your information in exchange for a more customized and personalized online experience... would that be such a bad thing? It's already happening when you go on Facebook, as marketers can leverage the information YOU are providing. The ads that appear are not "coincidence", they are directly targeted at YOU based on information in your profile, what you're posting on your wall, who you are associated with, etc. While the companies behind the ads may not know my actual name, they do know that I...
- Am a college graduate (a couple of times over) and hail from historic Marshall, MI
- Love to bicycle and compete in triathlons
- Am someone that is interested in online marketing and all things digital
- Have two awesome golden retrievers
- Enjoy public speaking and teaching others about social tech
Most everything that I put out on the 'net is not filtered or directed to a particular group or segment of my social graph. I know in Facebook you can set up groups and segment friends that may be more "business" related so you can restrict what they can (and cannot see). I also have several platforms that I use, and each has a bit different feel (Facebook, LinkedIn and Twitter, for example). But, in most cases what goes out, just goes out and I'm not really that concerned about who reads it. Like it or not, this is "Eric Cook" and sooner or later people will figure me out.
For example, if someone is a "cat person" and I'm a "dog person" and that's going to cause a problem down the road, isn't it best to know that sooner than later and we both can go on our merry way? Granted, that may be a bit extreme, but you get the idea. So, are you being as "real" as you can online, or are you holding something back? I'm interested in your thoughts...
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