"My kids use Facebook and Twitter to chat with their friends, but do I really need to be worrying about this for my business?" While I'm not going to say that social media is the right fit for every business just because they have a website, this report reveals the trends in the industry and where your competition is likely headed - so it's good information to know.
For example, did you know that Canada is the leading nation when it comes to social media utilization for users of the Internet, with almost 87% of active Internet users using social networking sites. The U.S. is sixth on the list with just over 70% utilization behind Brazil, UK, Mexico and Spain.
Here are some other interesting tidbits from the report that are worth mentioning:
- Majority of online marketers (65%) use Facebook as part of their marketing strategy.
- 77% of senior marketing executives said they would increase word-of-mouth or social media marketing spending in 2009
- According to types of social media used by online businesses, blogs are the most popular method of communicating with site visitors with almost 30% using this technology. This was followed by RSS (really simple syndication) at 23% and User Ratings and Comments at 22%.
I look forward to hearing from you soon and your comments...